Over the course of two years, I wrote the web copy for gym and fitness center franchises across North America that were launching new or revamped websites. Content included persuasive descriptions of services, amenities, and group fitness programs.

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Franchises clearly conveyed their distinguishing and differentiating features to local customers. Gyms and fitness centers were able to quickly launch their online marketing so that local customers could find them and come in for service trials.

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