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Keep up to date on the latest and best marketing practices and technology for your business.
Now is the Perfect Time for Case Studies
When disaster strikes, heroes come to the forefront. If your company hasn’t told the story of how you adapted to the COVID-19 pandemic - or helped others do so - now is the time for a case study. Case studies are some of the most persuasive forms of marketing. This is...
How to Use Landing Pages With Prospecting to Land More Clients
If you are a service professional of any kind, part of your job is probably to find new clients, or to sell more services to existing clients. This is especially true if you’re a solo professional, freelance creative, or a small business owner who has to run all...
How to Use Landing Pages: 11 Great Ideas to Boost Business
How to Use Landing Pages – 11 Great Ideas to Boost Business Posted on March 18, 2019 by Lucas If you’re wondering how to use landing pages, here’s a stack of ideas to help you make the most of this flexible tool. Landing pages can be used to support any online or...
Develop Buyer Personas for More Effective Marketing
Do you want the leanest, most impactful marketing machine possible? Develop buyer personas. The effectiveness of your marketing campaign is founded on a firm grasp of exactly who your buyer is. Read on to learn how to develop and employ buyer personas in your...
Don’t Say THESE Words in Your Subject Line
Amazing. Never. Problem. Wife. Success. Leave. These are all common words that you might use in an email subject line without a second thought. They also might be why the open rates in your email marketing campaign are so low. As people’s tolerance of junk email has...
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