by Lucas Ledbetter | Feb 21, 2022 | Marketing
CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted...
by Lucas Ledbetter | Dec 2, 2021 | Writing
In the domain of web development, the term “stack” indicates the collection of software used for performing the work. As writers, we also have a “stack” of software we use in the process of our writing. What’s your stack? Hopefully, you have found a stack...
by Lucas Ledbetter | May 13, 2020 | Marketing
When disaster strikes, heroes come to the forefront. If your company hasn’t told the story of how you adapted to the COVID-19 pandemic – or helped others do so – now is the time for a case study. Case studies are some of the most persuasive forms of...
by Lucas Ledbetter | Apr 9, 2019 | Marketing
If you are a service professional of any kind, part of your job is probably to find new clients, or to sell more services to existing clients. This is especially true if you’re a solo professional, freelance creative, or a small business owner who has to run all...
by Lucas Ledbetter | Mar 18, 2019 | Marketing
How to Use Landing Pages – 11 Great Ideas to Boost Business Posted on March 18, 2019 by Lucas If you’re wondering how to use landing pages, here’s a stack of ideas to help you make the most of this flexible tool. Landing pages can be used to support any online or...
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