Develop Buyer Personas for More Effective Marketing

Develop Buyer Personas for More Effective Marketing

Do you want the leanest, most impactful marketing machine possible? Develop buyer personas. The effectiveness of your marketing campaign is founded on a firm grasp of exactly who your buyer is. Read on to learn how to develop and employ buyer personas in your...
Don’t Say THESE Words in Your Subject Line

Don’t Say THESE Words in Your Subject Line

Amazing. Never. Problem. Wife. Success. Leave. These are all common words that you might use in an email subject line without a second thought. They also might be why the open rates in your email marketing campaign are so low. As people’s tolerance of junk email has...