Web Copy: Olcese Services Website
Client
Olcese Services provides waste management, recycling, and demolition for businesses and residences in Nevada and California. They are a local competitor to national waste management and construction companies. Customers benefit from the depth and breadth of their industry expertise.
Project
Olcese Services needed one website to market a variety of services across multiple industries to both businesses and consumers. It also had to double as a customer portal and provide logistical details. Through interviews with SMEs and research, I rapidly learned the inner workings of multiple industries and helped Olcese launch their website.
Results
Web copy for Olcese Service’s website emphasizes their approach of safety, convenience, and savings. The website has since been the foundation of Olcese’s search engine traffic, paid ad campaigns, and customer registration and payment. Customers can not only find the business, understand them at a glance, and arrange services, but they arrive with fewer questions and less confusion. This has smoothed out Olcese’s overall sales and operations processes and allowed them to re-allocate staff resources to higher purposes.