TechnologyAdvice Web Content

Lucas Ledbetter Technology Marketing Writer

Client

TechnologyAdvice is a leader in driving technology sales through affiliate programs that inform buyers and help them find the right solutions for their business needs. The Webopedia domain provides top-of-funnel content to establish customer awareness.

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Project

Articles for the Webopedia web property required extensive research to accurately and persuasively describe and compare the benefits and features of marketing, sales, and business productivity technology. Articles employ SEO best practices, cross-linking, and calls to action.

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Results

These informative articles have increased organic search and intra-site traffic, leading customers deeper into TechnologyAdvice’s software comparison process and ultimately toward purchase. These articles are a key ingredient to TechnologyAdvice’s rapid growth.

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