Tradeweb Brochure

Client

Tradeweb is an Israeli company engaged in e-commerce. Tradeweb needed a better lead generation and sales support process, so they built their own proprietary solution. Now they offer custom solutions to other businesses that want to give their sales teams a boost.

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Project

I interviewed SMEs at Tradeweb to understand how their lead generation technology improved upon existing solutions. This top-of-funnel piece was written using a problem-solution model that strikes pain points almost universally felt by sales teams that depend on digital lead generation.

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Results

This flyer has been used by Tradeweb to generate awareness through sharing in email campaigns, networking, direct outreach, and social media.

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